NIKE. Here's a riddle: How
can a corporation destroy a
favorable, decades-old legacy in the
time it takes a real estate
developer to become President?
Answer: By doing what Nike did. And
here's a note to stockholders: Never
trust your investment to a CEO who
considers bad politics to be good
business. The reptilians at this
shoe company inexplicably alienated
half its customer base with a flurry
of leftist policy decisions that may
as well have been hand grenades.
It's called betraying your brand, a
brand that millions of former
customers seek out no more.