Nike

-5

NIKE. Here's a riddle: How can a corporation destroy a favorable, decades-old legacy in the time it takes a real estate developer to become President? Answer: By doing what Nike did. And here's a note to stockholders: Never trust your investment to a CEO who considers bad politics to be good business. The reptilians at this shoe company inexplicably alienated half its customer base with a flurry of leftist policy decisions that may as well have been hand grenades. It's called betraying your brand, a brand that millions of former customers seek out no more.

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